This year I wanted to get serious about my Facebook page. I got in on developing my page a little late, spent very little time on it, and experienced a long plateau in growth for months. My page was super boring so it was no wonder that no one wanted to interact on it. Heck, I didn’t even like it. I really needed to grow my Facebook page, but it needed to be in easy ways that could fit into our busy life.
I made it a business goal to grow this to page to 20,000 this year and to buckle down for one month to see if I could begin growing my audience again. Last week, I hit my 20K in fans (woohoo!!) so I was pretty pumped about this little milestone.
The question I get about this is, “Did this increase your pageviews on your website?”
My answer is not really.
Let’s be honest, Facebook wants you to pay to play. The traffic seems to only really grow when I boost (pay to advertise-be sure to target those ads!) my posts. So, if I am not experiencing growth, why would I want to invest any time in this platform?
Well, if you do sponsored content writing you know that your reach determines your rate.
Bottom line, the bigger my audience I have, the more I can charge for my posts.
But, wait…mo money mo problems, right? Nah! I want to show you my 5 easy (and, let’s be honest, a bit lazy!) ways to grow your FB page WITHOUT creating new content.
No charge at all for the lazy advice, but I would appreciate your LIKE on my page!
5 Easy Ways to Grow Your Facebook Audience
Get on a Schedule
Once a week, I sit down and schedule out my entire week of shares. I have experimented with lots of different times for sharing and with my audience, the times that have worked for me are 2:30PM EST (when moms are typically waiting for their kids to get out of school) & 8:30PM EST (when moms are settling in with their wine & Facebook time). My audience is moms so I can just guess when the are on Facebook based on my own Facebook habits.
You can experiment a bit with your sweet spot by trying out different times at first and then figuring out which seem to work best with your audience. You could also keep a close eye on a boosted post and see when the likes are increasing and gauge that as roughly a good time to start posting. Once you figure it out, you can make a schedule for sharing content.
I sit down with pen and paper, map out a week, and check off each day with the two shares.
Can you share more?
Go for it!
I don’t have time to do more than that and I don’t want to waste precious money trying to get someone else to do it for me right now. Two works for me, along with my own personal content shares, for enough to grow the site at a steady pace.
Here is the thing, I only share what I find funny or compelling. A huge pet peeve of mine is link-bait sharing (“You’ll never believe what this man did when he saw this homeless person, it will shock you….”) or just crap sharing all day. If it isn’t funny to me, if I would be annoyed trying to click through slideshows, if I would never do that recipe/craft/eat that forty decker burger (tacos…maybe!), I’m not sharing it on my page.
Those people might have attracted a million people for sharing, but that’s not the kind of audience I want to grow, for me personally.
Find Great Content to Actually Share
Where do I find all this funny and engaging stuff? I do it in two ways. First, at the bottom of your Insights page (under the Overview tab), you have something called, “Pages to Watch.” You can pick pages that have a huge following and add them to your Pages to Watch list or sites with similar audiences. I try to pick ones that share similar content as me to follow because I know my readers will love it.
Once you click on the pages you are watching, you can see the week’s top posts for each of those sites. Since I am typically one week later on the sharing (since I do this weekly), I schedule a share for the following week, allowing me to recirculate the same content, but after a little bit of a break between shares. These top posts are usually a gold mine of great stuff since this is what people are really loving.
The second thing I do, when scrolling through my personal feed, is I look for posts that my personal community is sharing. In the corner of that post, you can click on it and save the link. Just doing this at the bus stop gives me a good week of materials (rounded out with the pages I’m watching). You can then go to your Facebook homepage and click on the Saved button which will give you everything you have saved for the week. Done!
Move Your Instagram Feed to Your Page
I began to realize that I got way more interaction on my personal page then I ever did on my site page. Let’s be honest, all the good stuff was going on my personal page though so why would anyone ever feel a connection to my page?
I switched where IG shared my pictures over to my Facebook page and this added enough personality to not make it only a giant place of funny shares, but that I’m there too. It breaks it up, adds my personal touch, and adds zero extra work to my day!
Invite Them To Your Table
Did you know that you can invite people to like your page after they have enjoyed one of your posts?
Yup, you sure can!
When you go on your page, just open up who has liked your posts and you can send them an invitation to like your page. As you can see here, the ones that have already Liked it are grayed out and the ones that have already been invited are grayed out. That means you won’t spam your guests, but that you always have offered this invitation once. For more details on this, read this post!
When a post goes viral (and if you know the secret formula to that, let me know!), you have a lot of new friends that you can invite without paying a dime for it and with minimal work.
Heck, you could pay your kids to do this for you.
Keep Track of What is Working For You (And Not)
On your Insights page you can see your posts and how far they are reaching. Be sure to sort by reach or engagement to really get a good insight into what people are loving. It helps to give me an idea of what people are sharing and what resonates with them.
I can give you three themes that will always resonate with them.
1. Make ‘em laugh, make ‘em laugh, make ‘em laugh.
2. Mom, you are good enough.
3. But when you feel like you aren’t, here’s some stuff that will help.
Isn’t that what moms all share?
Case in point- reaching almost 63,000 people this week. That’s some funny stuff, right? Wouldn’t you share this too?
PS- I’m the one on the right, I just look like the one on the left (meaning the apron, not the body).
One Bonus Point (if you feel ambitious)
Since your Facebook audience aren’t really seeing all that you are posting (particularly your personal page), consider starting a FB group to build community again! Not only are you finding your true audience and fans, you are able to share your posts directly to them as well as use that platform for affiliate marketing. In our group, for example, I spend the morning hunting for great Kindle deals that our bookworms will love and share one post in the morning.
Last month I sold over 300 Kindle books, primarily through this group. As someone striving to make smarter passive income choices, this feels authentic and helps keep my website going.
What a happy day to reach a goal and I didn’t have to create more content to do it!
Don’t forget to give me a like- I’d really love you to join my table! Plus, you will save me the hassle of inviting you (wink, wink!).
There you have it- schedule shares out once a week, save the stuff your friends are sharing, invite them to your table, keep track of what’s working (and do more), and get a little personal.
What are some successful ways you have found to grow your Facebook audience?